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Tracking & Analytics

One of the most important factors of search engine marketing is the tracking of your marketing efforts/dollars. ProSolutions, Inc has spent years developing the right methodologies to ensure that our clients get the most accurate information, on what is going on with their marketing dollars.

One of the greatest things about online marketing is the ability to track everything that is done down to the penny, IP address of the users, geographic region, and a lot of other criteria. The main thing is that EVERYTHING can be tracked.

Below is a breakdown of some of the features that our analytics will include:

Understand Visitor Behavior

Easily and immediately understand how visitors interact with your web site. Through a simple mechanism known as 'visitor labeling,’ you can color-code visitor from a PPC campaign; visitors who found your site through a certain keyword; visitors who spent a very long or very short time on your site; and much more. The software's flexible nature means that you can select and label visitors who meet criteria important to you.

Visual Interface

See where visitors go, how long they stay and from which page they exit. ClickTracks displays visitor data in context with your web site. Because the data is actually superimposed on your web site, you can easily see and understand visitor behavior. No more pesky pie charts or confusing rows of numbers and percentages.

Custom ROI Analysis — Easily Track Sales

Custom shopping cart? Lead generation campaign? Sales, revenue, costs and conversion are available at a glance. ClickTracks makes easy work of sales and revenue tracking — each transaction is captured, and the dollar amount of the transaction can be traced back to the originating campaign or search engine keyword.

Campaign Manager

Analyze and compare data from PPC or other campaigns on one screen. Directly import Google or Overture campaign data, or set up custom data from e-mail marketing, search engine, affiliate, partnership and other PPC or lead-generating campaigns. ClickTracks shows you marketing effectiveness in one single view and supports both PPC and total cost campaigns.

Search Engine Report Maps Keywords against Cost and Revenue

Our Tracking Partners Include:

clickTrack,Omnuture,WebTrends,Atlas,WebSideStory