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Search Engine Optimization

The objective of Search Engine Optimization (SEO) is to achieve natural search engine placement for highly relevant keywords or keyword phrases. High natural search engine rankings are proven to increase web visitors. The mechanics of SEO require detailed processes including the careful structuring of web pages regarding shifting search engine algorithms and indexing.

Natural search engine placement results achieved through SEO receive 85% of search-related click-through activity, (visitors) versus 15% for sponsored results (Overture/Google AdWords). – webstat reporting

Through market research, highly relevant search phrases are determined, which when used with a well executed SEO strategy, pull pre-qualified prospects to websites. SEO also assists with online branding and is the obvious complement to Print, TV and Radio Advertising.

Why spend dollars on TV, Print, and Radio if your company’s keywords are not also found on the first page of the search engines? Advertising a product or service through more traditional forums may naturally drive a potential customer to a search engine for further research. Without simultaneous search engine marketing through SEO, your competition may gain the reward from your marketing dollars when your site fails to appear on that search engine for your relevant product or service search terms.

Below are the steps we use in order to rank your site on major search engines:

Keyword Phrase Research

SEO begins with market research to determine the most appropriate search terms relevant to the client product, service and/or online target market. This process includes conferencing between the client and SEO account representative for examining the content and business model of the client’s website. Utilizing proprietary analysis software, ProSolutions, Inc. then cross-references those determinations against search terms used by web searchers to create an ideal set of keywords and keyword phrases for search targeting

Navigation, Template, and Layout

ProSolutions, Inc. will analyze a client’s website header, left hand navigation, and footer. Based on findings, ProSolutions, Inc. will develop a set of recommendations for each section. These recommendations will provide substantial improvements to the overall “search engine friendliness” of the site, which will improve rankings. These recommendations will not negatively impact the user experience, or navigation of the site. Recommendations will be based upon HTML structure of these elements, and will incorporate keyword density and anchor text strategies.

Title Tags, Meta Data, and ALT Tags

Based on the keywords chosen per page, ProSolutions, Inc. will construct search engine friendly HTML code, including page unique Titles, META Descriptions, META Keywords, ALT Tags, etc., as required.

Search Engine Friendly Content Creation

ProSolutions, Inc. team of content writing professionals will analyze a client’s website content and will develop strategic copy that will add value to web user experience, while more importantly improving keyword density, keyword placement, and keyword weight, which improves keyword content relevancy. Specific keywords will be implemented per page targeted.

Internal Linking Structure

An important component of the SEO mix, internal linking structures help search engines navigate, index, and categorize the topics of all pages of a website. ProSolutions, Inc.’ optimization professionals will examine a client’s internal linking structure and will make recommendations on how to improve internal link names, titles, and navigation structure, which will create more keyword value for individual pages on the website. These recommendations will also help make our client’s website more easily navigated by the search engine spiders.

Additional Strategies

Depending on a client’s site, ProSolutions, Inc. will analyze and make recommendations as needed on the following code topics:

Links are a source of targeted traffic.

Links from similar themed websites drive relevant traffic to your website. Targeted traffic is more likely to convert into a sale. Additionally, search engines use links in their relevancy algorithms. By securing links on relevant websites you are ensuring that your website will be included and ranked accordingly. Building inbound links to your website is one of the most important things you can do to increase your natural search engine rankings.

There are three categories of Link Building:

  1. Internal Linking (Client’s Existing Website)
  2. Inbound Links
    1. Client Network
    2. Text Link Advertising
    3. Directories
  3. Link Exchange

Through telephone conference workshops, ProSolutions, Inc. educates clients on the subject of link building. This is an interactive and important workshop and client accessibility to the Internet during the workshop is requested.

Internal Linking (client’s existing website)

Often a client’s internal website network offers useful link acquisition potential. Through examination of the Client site structure, ProSolutions, Inc. makes helpful strategy suggestions regarding these link opportunities which can greatly increase overall search engine ranking.

Inbound Links

Client Network

ProSolutions, Inc. helps clients execute a strategy to maximize inbound links with existing web partners. Client web partners can be instrumental in providing cost-effective or free inbound links.

Directory Inclusion

The ProSolutions, Inc. “Directory Inclusion Service” incorporates some of the most popular directories on the Internet, based on relevancy, link value, and price including Open Directory Project, Jayde, Best of the Web and Business.com. ProSolutions, Inc. offers several directory inclusion packages.