Search Engine Optimization
ProSolutions, Inc. search engine marketing services include Search Engine Optimization, Link Building strategies, Directory Inclusions, PPC Advertising through Sponsored Listings and XML Feeds, Press Release Optimization, Business Blogging Marketing, Tracking, Reporting, and Analysis, and superior Account Management.
Search Engine Marketing is the hottest advertising medium today and is growing at a rate not seen since the start of the industrial boom of the early 1900’s. According to Price Water House Coopers, Internet Advertising brought in more than $9 billion in 2004. Frequently referred to as “pull marketing,” Search captures an individual at the moment they view a search engine results, creating profound and immediate opportunities.
Search engines are the #1 way Internet users find websites. Search engine marketing has proven to deliver the highest pre-qualified audience online, and is one of the most cost effective methods of advertising. The “search” audience has significant buying dollars.
Search engines such as Google boast demographics of adults with an average net income of $75,000+. See stats below (as stated on the Google website 1/04):
- Male (52%), female (48%)
- High education (61% have at least a BA/BS)
- High income (average income is $75,000)
- Online experience of 3+ years (79%)
- Online everyday (55%)
- Online shopping in the last 6 months (91.9%)
- Online purchase in the last 6 months (78.3%)
The leading search engines are Google, Yahoo, MSN, AOL, Ask Jeeves, Looksmart, Altavista, Netscape, and Infospace.