Pay Per Click Management
Overview
There are two types of Pay-Per-Click Advertising (PPC).
- Sponsored Listings also referred to as Auction Based – Overture, Google AdWords, and FindWhat.
- Flat Rate PPC – Yahoo Paid Inclusion, Ask Jeeves, and Shopping Comparison Engines such as Shopping.com, business.com which typically use xml based data feeds.
PPC can be highly effective and more desirable than SEO in some cases. SEO is often more cost-effective, but can be limited depending on the subject matter, content, and popularity of a given website. ProSolutions, Inc. recommends testing PPC to determine website conversions. PPC should not be used as just your sole vehicle for online marketing it should be a supplement to an overall online marketing strategy. PPC can get very expensive if it is not done the right way. ProSolutions has brought on some of the best PPC marketers in the business. We monitor your accounts with the greatest eye for detail.
Sponsored Listings
Yahoo Search Marketing
Overture syndicates its sponsored results to Yahoo, AltaVista, AlltheWeb and others. ProSolutions, Inc. sponsored listings campaign management includes:
- Keyword Analysis through ProSolutions, Inc. licensed software
- Creation of unique titles, descriptions, and landing page recommendations per keyword targeted
- Proven writing habits for maximized keyword click-through rates
- Calculated management of keyword bidding for best ROI